Technical tip Tuesday

Something we see a lot of confusion about is the correct use of “affect” and “effect”. If distinguishing between these two does your head in, learn to remember the acrostic poem “RAVEN” and you’ll never be confused again!






So “Affect” is a verb – an action word.  Here’s an example that lot of us can probably relate to at the moment! “Melbourne’s weather affects my mood terribly”.

“Effect”, on the other hand, is a noun – a thing:Melbourne’s weather has a terrible effect on my mood”.design

But there’s one important caveat: this holds true when we’re using “affect” or “effect” as synonyms of “impact”. When “effect” means “to cause” or “to bring about”, it’s a verb: “The legislation effected a significant change in the target group’s behaviour”.



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